When customers order online, your packaging is their first physical touchpoint with your product and brand. You want to make sure that you’re putting your best foot forward. Branded packaging is a good start.

Achieve a high-end jewelry packaging experience by adding custom touches such as handwritten notes, guides on jewelry care on a custom notecard, or We Care Cards to convey eco-friendly messaging. Alternatively, seal your box with a sustainable custom sticker or tie your jewelry box with hemp twine that carries an informational hang tag.

Customers like to connect with the companies they buy from, and including a note with your story or a personalized “thank you” will help them feel a personal attachment to your brand. Not only will this make them feel good about their purchase, but it may even bring them back for more.

The last thing you want is for your jewelry to arrive damaged. While our packaging is designed to protect your products, it’s your job to ensure your jewelry is secured safely. Because jewelry is typically quite small, it’s easy to get dislodged during travel. To avoid this, you should take extra steps to ensure your package arrives as intended.

Many of the brands we work with use a 100% recycled custom notecard or a recycled corrugated pad to first secure their jewelry piece. As a bonus, these items can be custom printed to support your vision for personalizing the packaging experience.

Many brands we work with use a 100% recycled custom notecard or a recycled corrugated pad to secure their jewelry piece. As a bonus, these items can be custom-printed to support your vision for personalizing the packaging experience. Then, if the jewelry is fragile, wrap the items with ample protective materials like tissue paper, packaging paper, or Greenwrap.

You can ensure your jewelry is secure by shaking the box once it is packaged. If you hear too much movement, it’s a good sign that the jewelry will probably move a lot during transit. To fix this, add more void fill or change your packaging strategy.

As with all things packaging, you want to balance costs thoughtfully. Since the most important function of packaging is to ensure your products arrive safely at your customers’ doorsteps, you want to use enough packaging to protect your goods. But you don’t want to go overboard in ways that create high costs or a frustrating customer experience.

1. Skip the jewelry box as a primary package when you can. Many brands we work with affix their jewelry to a notecard, put the jewelry in a small sleeve, and then ship it in a cushioned mailer—either bubble or padded. This strategy lets you skip the cost and time investment of jewelry boxes.
2. Use scraps as the backing for your jewelry instead of made-to-order custom notecards or pads. If you are a jeweler, you may have paperboard, corrugate, or other rigid scraps that you can repurpose in this way.
3. Order free samples if you are unsure of size or material. Free samples are an easy way to make well-informed decisions if you’re curious about our jewelry boxes, want to order custom-sized boxes, or are debating between different mailer options or sizes.

Remember to add your business card or custom notecards to your outgoing package, complete with links to your website and social media profiles. If your jewelry is often gifted to others, add a notecard to your outgoing order that your customer can use to write a note to their recipient.

You can also include a unique coupon code that discounts your customers' next purchase. Consider following up via email with a link to review your products, which will prove helpful to future customers.

Engage your customers in your sustainability efforts, too! When you attach a personalized note, tell your sustainability story and encourage them to recycle or upcycle the jewelry packaging so that the materials can remain in use rather than going to a landfill.

As much as aesthetics matter, you should ensure your packaging doesn’t go overboard. Even using recycled materials, you must still do what you can to reduce waste. Finding that sweet spot between product safety, branding, and reduced waste can be challenging, but it is possible. Here are some tips:

• Only use mailers that are the correct size for your products. Not only will this keep your jewelry items from moving around during transit, but it will minimize waste.
• Opt for only one or two protection choices. You may not need corrugated bubble if you have already filled the box with tissue. Decide which type of protection works best for your company, and ditch the rest.
• Opt for only one or two add-ons (like stickers, twine, or a notecard). These touches will significantly elevate the customer experience, but less is more. The last thing you want is a big pile of packaging for a dainty bracelet.
• Choose packaging that can be easily reused. Our jewelry boxes can be recycled, but sometimes upcycling is better. If you choose packaging that your customers can use again, it’s both useful for them and kind to our planet. You can even include a little notecard with some ideas for upcycling.