Nearly six in ten consumers surveyed are willing to change their shopping habits to reduce environmental impact. Almost eight in ten respondents indicate sustainability is vital for them. (Source)

44% of customers* chose to buy from brands with a clear commitment to sustainability, while 41% chose to buy from brands with a clear commitment to social causes. (Source)

74% of employees are more fulfilled at work when they are provided with opportunities to positively impact social and environmental issues, and 70% would be more loyal to a company that helps them contribute to important issues. (Source)

48% of consumers feel that packaging reflects the value of the shipment – the better the packaging, the better the product inside. (Source)

Brands who spend considerable resources to optimize the consumer’s path to purchase, only to have products arrive unceremoniously on the doorstep in a battered cardboard box, damage their brand reputation. (Source)

Because the time between purchase and product arrival builds consumers’ expectations, packaging that fails to meet the brand’s promise [e.g., by arriving in a cheap, plain box with unattractive cushioning] severely detracts from a customer’s impression of the brand. (Source)

40% of consumers are more likely to share a purchase on social media if it arrived in thoughtful packaging. (Source)

Nearly half of customers chose to buy from brands with a clear commitment to sustainability in the past year. Studies have shown a 71% rise in online searches for “sustainable goods” globally since 2016. (Source)

One in five consumers surveyed watched unboxing videos as part of their purchasing journey according to a 2014 Google Consumer Survey of 1,500 people. (Source)

73% of consumers are more likely to buy a product packaged sustainably. Many will also pay a premium. (Source)

46% of customers* are more likely to purchase a product online if they’re able to recycle the product packaging. This is part of why 40% of brands* highlight more sustainable packaging as an area of investment. (Source)

75% of customers emphasize their desire to receive products in eco-friendly packaging in a study commissioned by Pro Carton. (Source)

41% of consumers say a significant influence on their purchasing decisions is when a brand makes it “easy to understand the actions they are taking to achieve their environmental and/or social impact goals.” (Source)

83% of consumers under 44 years of age are willing to pay more for products that come in reusable or recyclable packaging. (Source)

70% of consumers are willing to pay, on average, 30% more for eco-friendly brands. (Source)

Customers are most likely to return to a brand for the product’s quality, but sustainable business practices come a close second. (Source)

73% of respondents are less likely to cancel a purpose-driven brand. (Source)

90% of consumers would stop purchasing from a company if they learned about irresponsible practices. (Source)

52% of consumers are likely to make repeat purchases from an online merchant that delivers in “thoughtful packaging.” (Source)

48% of all consumers would consider switching away from a brand if a product they received contains excessive or unsustainable packaging. (Source)

42% of respondents credited sustainable packaging as the packaging feature most likely to make them want to shop with a brand again. (Source)

Sustainable practices have been proven to help customers maintain more emotional relationships with brands, resulting in a 306% higher lifetime value. (Source)

68% of consumers say that their loyalty to a brand is strengthened if they share the same values. (Source)